New product launch



Baja is a leading Saudi company that produces the finest nuts, coffee, teas and dried fruits of all kinds. Baja wanted to launch a campaign that communicates in a local narrative the launch of the strong “concentrated tea”.



Uncover a cultural insight that fuels a creative campaign.



We created an insight driven campaign that puts the consumer in the heart of the story, the film is a homage to those who celebrate concentrated tea and used a visual cue that is deeply relevant to our consumers in a way that is never before used in a tea campaign in Saudi Arabia.



10M+ Video Views

103 x Engagement level for similar posts on local competitors accounts.