New product launch

 

BACKGROUND

Baja is a leading Saudi company that produces the finest nuts, coffee, teas and dried fruits of all kinds. Baja wanted to launch a campaign that communicates in a local narrative the launch of the strong “concentrated tea”.

 

INSIGHTS

Uncover a cultural insight that fuels a creative campaign.

 

SOLUTION

We created an insight driven campaign that puts the consumer in the heart of the story, the film is a homage to those who celebrate concentrated tea and used a visual cue that is deeply relevant to our consumers in a way that is never before used in a tea campaign in Saudi Arabia.

 

RESULTS

10M+ Video Views

103 x Engagement level for similar posts on local competitors accounts.