Tactical sales offer launch

 

BACKGROUND

Al Romansiah is a popular restaurant for traditional Saudi food, they wanted to launch a promotion that gives a 200 SAR coupon with every purchase of a lamb feast and increase ordering app downloads.

 

INSIGHTS

Develop a full integrated campaign rooted in Saudi cultural insights.

 

SOLUTION

We created a film that celebrates the cultural welcome that invites guests and linked it to generosity of the local culture to encourage people to indulge their guests with a lamb feast and enjoy the 200 SAR coupon promotion.

The story starts with the main character receiving unexpected guests, and he welcomes them with a tribal welcome call ( original call translates to “you are welcome 200 times”) to link to the promotion, then we see the main character excited to celebrate every occasion with a lamb feast to get the coupons.

 

RESULTS

6M video views

72% Increase in downloads

189% Exceeded sales target