It is a season focused on Esports, games, and entertainment, developed by the Saudi Electronic Sports Federation. The season will run for 8 weeks, from July to August.
Gamers 8 will be the ultimate destination for gamers, esports enthusiasts, fans, families, and children of all ages, offering elite tournaments, competitions, entertainment, activities, attractions, concerts, amazing shows, and much more.
As the creative team, our mission was to execute the creative strategy to effectively communicate to both local and international audiences that GAMERS8 is the ultimate interactive season for those seeking extraordinary thrills. We achieved this by establishing the brand image through:
- Development of Brand Guidelines
- Creating Campaigns
- Producing TV Commercials (TVCs)
THE PROPOSED SOLUTION:
We created 9 films with different objectives, from brand equity campaign films to local and engaging films that helped us reach the large GAMERS8 audience.
4 months of ideation, 2 months of production and execution, and nearly +200 hours of shooting.
- Resized more than +10,000 sizes throughout the season, from digital media adaptation to OOH, in-mall.
- +30 Boulevard screens Takeovers for GAMERS8
- All our TVCs and season-related work are available on their SM.