Um Saud

Social amplification   BACKGROUND In 2018, Women started driving again in Saudi.   INSIGHTS Extend was tasked to create a campaign to amplify driving and encourage as many Saudi females as possible to start driving.   SOLUTION Meet Um Saud, Extend created a character of an elderly mother appropriately named “Um Saud” that personifies the […]


App launch media solution (KSA/EGY)   BACKGROUND Beem is a chat/video app not known in KSA/Egypt markets. Beem wanted to maximize app downloads, in a short period of time, with limited budgets.   INSIGHTS Deliver awareness and app downloads through digital media   SOLUTION We used app targeting tech, where we targeted users who have […]


Increasing footfall and sales integrated campaign   BACKGROUND AlRahden is one of the top leading laundry companies in KSA. They aim to introduce their services and increase footfall to their locations across the Kingdom.   INSIGHTS We were tasked to develop a full funnel com solution including strategy, creative development & media buying. We identified […]

Jeddah Season

Launch Integrated Campaign   BACKGROUND Jeddah Season campaign’s main focus is to promote the event and invite the public to attend. We used teasers and live coverage to highlight the event and make Jeddah the most attractive tourism destination.   INSIGHTS Providing a full funnel solution to manage and communicate Jeddah session including creative & […]


Increasing awareness about new product using influencer marketing   BACKGROUND Jotun planned to launch across MENA, a new product Fenomastic Wonderwall Life, a paint that has no smell.   INSIGHTS Find an innovative way to promote the unique USP of this new product.   SOLUTION We didn’t just want to tell people that the new […]


Tactical sales offer launch   BACKGROUND Al Romansiah is a popular restaurant for traditional Saudi food, they wanted to launch a promotion that gives a 200 SAR coupon with every purchase of a lamb feast and increase ordering app downloads.   INSIGHTS Develop a full integrated campaign rooted in Saudi cultural insights.   SOLUTION We […]


New brand launch   BACKGROUND With the transformation taking place in Saudi Arabia and the activation of tourism, Al Wefag, a Saudi car rental company, wanted to rebrand to a modern name that is easier to pronounce by foreign visitors to Saudi Arabia and maintain the trust and recognition of the local market. YELO became […]


New product launch   BACKGROUND Baja is a leading Saudi company that produces the finest nuts, coffee, teas and dried fruits of all kinds. Baja wanted to launch a campaign that communicates in a local narrative the launch of the strong “concentrated tea”.   INSIGHTS Uncover a cultural insight that fuels a creative campaign.   […]


Ramadan campaign development   BACKGROUND HungerStation wanted to celebrate those precious Ramadan moments through stories that positions the brand as “The Next Door Neighbor”   INSIGHTS For Saudi Arabia, being a good neighbor rooted deep into the values of the people, as it is an obligation from a religious, tribal and historical standpoint.   SOLUTION […]


Social Media Management   BACKGROUND King Abdulaziz Center for World Culture also known as Ithra, is situated in Dhahran, Saudi Arabia. It was built by Saudi Aramco and inaugurated by King Salman bin Abdulaziz on December 1, 2016. Ithra celebrates human potential as the greatest source of change; Ithra focuses on accelerating that potential by […]

Formula E

Season 8 launch full-funnel media solution   BACKGROUND Formula-e, the second most anticipated race after F1 in Saudi was planning to relaunch in Riyadh after stopping during the pandemic.   INSIGHTS Develop and execute and integrated media strategy, social media management and event coverage and ensure ticket sales for Formula-e despite starting communication only 3 […]