With 360° marketing, you can effectively target your ideal customer across all relevant platforms. This comprehensive approach helps you build stronger relationships with customers by providing them with relevant content they need.
BACKGROUND
Formula-e, the second most anticipated race after F1 in Saudi was planning to relaunch in Riyadh after stopping during the pandemic.
INSIGHTS
Develop and execute and integrated media strategy, social media management and event coverage and ensure ticket sales for Formula-e despite starting communication only 3 weeks before the event and giving the agency 3 days to execute it.
SOLUTION
A high-impact integrated media solution was executed using digital, TV, OOH, radio and media partners collaboration including launching Saudi’s own formula e social media channels.
Optimization was continuously done and changes on different formats per platform to achieve better KPIs
Integrated offline with online sales through QR codes in malls and airports
Introduced gamification for higher engagement & feel of the FE
1st party customer data and website retargeting were key, generating the highest conversion rates
Prospects – lookalikes targeting users who are similar to our audience and who showed intent / interest in attending the event (Race, concert, E village). This helped us drive efficiency cost across all the digital plan
Sponsoring top songs on Anghami and songs of the artists that are performing at the formula e to integrate and get the audiences more familiar with the songs pre-event
Extended our reach beyond TV football games all the way to YouTube for further exposure with different messages vs the TV communication
BACKGROUND
Jeddah Season campaign’s main focus is to promote the event and invite the public to attend. We used teasers and live coverage to highlight the event and make Jeddah the most attractive tourism destination.
INSIGHTS
Providing a full funnel solution to manage and communicate Jeddah session including creative & content development, social media management & media planning & buying.
SOLUTION
We created content to attract the local and global target audience.
We had a dedicate skilled team to manage the campaign with a harmonious flow.
We focused on creating customer-centric content to stay relevant.
BACKGROUND
King Abdulaziz Center for World Culture also known as Ithra, is situated in Dhahran, Saudi Arabia. It was built by Saudi Aramco and inaugurated by King Salman bin Abdulaziz on December 1, 2016.
Ithra celebrates human potential as the greatest source of change; Ithra focuses on accelerating that potential by encouraging creativity, inspiring minds, and empowering talent.
INSIGHTS
Develop Ithra’s social media strategy and deliver creative content solutions to manage and communicate Ithra on social media.
SOLUTION
We created daily engaging content, that helps bring the extraordinary Ithra experience to the social media scene, by utilizing the latest trends and technologies, to bring Ithra closer to their audience.
BACKGROUND
With the transformation taking place in Saudi Arabia and the activation of tourism, Al Wefag, a Saudi car rental company, wanted to rebrand to a modern name that is easier to pronounce by foreign visitors to Saudi Arabia and maintain the trust and recognition of the local market. YELO became the new brand and required a launch campaign in the market.
INSIGHTS
Develop and launch the new brand. Creative was developed based on a core insight based on pastimes when people in Saudi Arabia use to refer to brands by the color of the label or the shape of the logo or mascot. Scope covered creative, social media & media buying solution.
SOLUTION
We created a film that tells the story of this insight, showcasing the nostalgic brands that everyone knows and call by their color or mascot, and told a story of a brand that was part of the people journeys for the past 20 years. Executive the big idea across OOH & digital.
BACKGROUND
HungerStation wanted to celebrate those precious Ramadan moments through stories that positions the brand as “The Next Door Neighbor”
INSIGHTS
For Saudi Arabia, being a good neighbor rooted deep into the values of the people, as it is an obligation from a religious, tribal and historical standpoint.
SOLUTION
For Saudi Arabia, being a good neighbor rooted deep into the values of the people, as it is an obligation from a religious, tribal and historical standpoint.
We delivered a musical story of neighbors’ inspired by Saudi values, driving every decision we make.
BACKGROUND
Beem is a chat/video app not known in KSA/Egypt markets. Beem wanted to maximize app downloads, in a short period of time, with limited budgets.
INSIGHTS
Deliver awareness and app downloads through digital media
SOLUTION
We used app targeting tech, where we targeted users who have installed specific apps on their devices. This will help us in targeting users who have Riyadh season or similar events apps downloaded on their phones.
A/B testing and Optimization was done continuously and changes on different formats per platform to achieve better KPIs and identify key impactful creatives to focus on or revise.
Prospects – lookalikes targeting users who are similar to our audience and who showed intent / interest in downloading app. This helped us drive efficiency cost across all the digital plan.
BACKGROUND
AlRahden is one of the top leading laundry companies in KSA. They aim to introduce their services and increase footfall to their locations across the Kingdom.
INSIGHTS
We were tasked to develop a full funnel com solution including strategy, creative development & media buying. We identified AlRahden’s target personas based on digital consumption to be able to cater to each with different messages/ creative
SOLUTION
Digital Media was utilized by booking across all different platforms; social / programmatic by utilizing two main digital solutions:
Geo fencing around the stores and competition
DCO across the campaign to showcase laundry offering
BACKGROUND
In 2018, Women started driving again in Saudi.
INSIGHTS
Extend was tasked to create a campaign to amplify driving and encourage as many Saudi females as possible to start driving.
SOLUTION
Meet Um Saud,
Extend created a character of an elderly mother appropriately named “Um Saud” that personifies the mother of all Saudis, and launched a video shot by a mobile.
BACKGROUND
Jotun planned to launch across MENA, a new product Fenomastic Wonderwall Life, a paint that has no smell.
INSIGHTS
Find an innovative way to promote the unique USP of this new product.
SOLUTION
We didn’t just want to tell people that the new Jotun Fenomastic Wonderwall Life has no smell, we wanted to prove it. And we did that by inviting 5 of the region’s most influential and loved names including an actress, TV talk show hosts and fashion and beauty celebrities to a live sensorial dining experience. While they were immersed in their dining experience in complete darkness, the product quietly made its point. Each influencer experienced the product and used their own social channels to promote the experiment- creating an unprecedented buzz for Jotun Fenomastic Wonderwall Life.
BACKGROUND
Al Romansiah is a popular restaurant for traditional Saudi food, they wanted to launch a promotion that gives a 200 SAR coupon with every purchase of a lamb feast and increase ordering app downloads.
INSIGHTS
Develop a full integrated campaign rooted in Saudi cultural insights.
SOLUTION
We created a film that celebrates the cultural welcome that invites guests and linked it to generosity of the local culture to encourage people to indulge their guests with a lamb feast and enjoy the 200 SAR coupon promotion.
The story starts with the main character receiving unexpected guests, and he welcomes them with a tribal welcome call ( original call translates to “you are welcome 200 times”) to link to the promotion, then we see the main character excited to celebrate every occasion with a lamb feast to get the coupons.
BACKGROUND
Baja is a leading Saudi company that produces the finest nuts, coffee, teas and dried fruits of all kinds. Baja wanted to launch a campaign that communicates in a local narrative the launch of the strong “concentrated tea”.
INSIGHTS
Uncover a cultural insight that fuels a creative campaign.
SOLUTION
We created an insight driven campaign that puts the consumer in the heart of the story, the film is a homage to those who celebrate concentrated tea and used a visual cue that is deeply relevant to our consumers in a way that is never before used in a tea campaign in Saudi Arabia.
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