Increasing footfall and sales integrated campaign

 

BACKGROUND

AlRahden is one of the top leading laundry companies in KSA. They aim to introduce their services and increase footfall to their locations across the Kingdom.

 

INSIGHTS

We were tasked to develop a full funnel com solution including strategy, creative development & media buying. We identified AlRahden’s target personas based on digital consumption to be able to cater to each with different messages/ creative

 

SOLUTION

Digital Media was utilized by booking across all different platforms; social/programmatic by utilizing two main digital solutions:

  • Geo-fencing around the stores and competition
  • DCO across the campaign to showcase laundry offering

 

RESULTS

16% Increase in sales, especially with services people were unaware that AlRahden had.