Increasing footfall and sales integrated campaign



AlRahden is one of the top leading laundry companies in KSA. They aim to introduce their services and increase footfall to their locations across the Kingdom.



We were tasked to develop a full funnel com solution including strategy, creative development & media buying. We identified AlRahden’s target personas based on digital consumption to be able to cater to each with different messages/ creative



Digital Media was utilized by booking across all different platforms; social / programmatic by utilizing two main digital solutions:

  • Geo fencing around the stores and competition
  • DCO across the campaign to showcase laundry offering



16% Increase in sales, especially with services people were unaware that AlRahden had.