App launch media solution (KSA/EGY)

 

BACKGROUND

Beem is a chat/video app not known in KSA/Egypt markets. Beem wanted to maximize app downloads, in a short period of time, with limited budgets.

 

INSIGHTS

Deliver awareness and app downloads through digital media

 

SOLUTION

  • We used app targeting tech, where we targeted users who have installed specific apps on their devices. This will help us in targeting users who have Riyadh season or similar events apps downloaded on their phones.
  • A/B testing and Optimization was done continuously and changes on different formats per platform to achieve better KPIs and identify key impactful creatives to focus on or revise.
  • Prospects – lookalikes targeting users who are similar to our audience and who showed intent / interest in downloading app. This helped us drive efficiency cost across all the digital plan.

 

RESULTS

68+% In app downloads vs target by lowering the CPI cost due to continuous optimization over 10 days